Implementing Google Ads can be complicated. If done incorrectly, it negatively impacts your website’s performance. Fortunately, there is a new Google Lighthouse plugin tailored specifically to find problems with your Google ad implementation. Google Publisher Ads Plugin Publisher Ads Audits for Lighthouse is a plugin created to help surface issues with your Google ads…

Charting can be complicated and intimidating, especially when dealing with web performance data, flame charts, and percentiles. There is so much data crammed together! Why are the numbers all different?! Let’s break down these charts, what they are good for, and when to use them. Flame Charts A flame chart uses a…

Google has a well earned reputation for speed. At least on their own sites. It’s an entirely different story when it comes to their ad network. Google ads are slowing down thousands of sites across the internet. Google Ads in Action Regardless of what you think of their content, CNN is one of the…

Google is using Core Web Vitals as a factor in search results rankings. They’ve also found that improving Core Web Vitals can lead to increased traffic, sales and ultimately conversions. But how can you see your Core Web Vitals easily? Request Metrics is the best solution for monitoring Core Web…

Webpack is great for building Javascript applications, but did you know it can optimize static HTML assets too? In this article, we use Webpack to process HTML files while automatically optimizing their images too. > Hey! Don’t want to read all the in’s and outs of bending Webpack into shape…

Images are a constant source of pain when developing websites. There are many formats and resolutions a developer must consider in order to maximize web performance. You’ll often end up with a cartesian explosion of the same image in different sizes and formats to support different scenarios. For example, you…

Webpack is great for building React applications, but did you know it can help you optimize app performance too? Webpack can automatically inline image data, improving performance by reducing the number of requests your page needs to make. Let’s learn how. Image Inlining Normally, every image on a webpage is a unique…

Google Fonts is a fantastic tool for web designers and developers, but it is sometimes one of the slowest resources on your website. It’s frustrating and ironic that Google’s own font service is the long pole in so many web performance reports, but it doesn’t have to be! …

Brotli is gaining steam as the compression algorithm du jour for high performance websites. Created back in 2013 by Google to decrease the size of WOFF files, Brotli was standardized in 2016 as part of RFC 7932. The sales pitch for Brotli is better compression than Gzip — with similar…